Safety Tips for Sellers

March 14, 2011

We live in a world where, whether we like it or not, we can’t trust everybody all of the time. Having a sign in your yard puts you in a position of letting strangers into your personal, private space. Follow these tips for a safer experience:

  • Do not show the home yourself: When somebody comes knocking on your door or sitting in front of the home, do not invite them in. Ask your agent about showing protocol in your market: Most potential buyers will work with an agent and should only be at the property with a licensed real estate agent. This is also a useful tip that will aid you in negotiation. Refer the potential buyers to your listing agent, who is skilled at asking “qualifying” questions.
  • Keep your doors and windows locked. Anybody can drive by and see people walking in and out of your home and think nothing of it because there is a “for sale” sign in your yard. Agents who have permission to be at your home will know how to get in.
  • Have your agent use a keybox – Most real estate agents use keyboxes. If your agent uses the digital-style of keybox, known locally as a “Supra,” then real estate agents must have the matching “key” to access the keybox and therefore, a record will be kept of who entered your home and when.
  • Keep the keybox INSIDE until you have a requested showing: THEN remember to move the keybox OUTSIDE.
  • If you are going to be gone on vacation or if the home is empty, install a timer and change the time and location of its operation.
  • If you are not living in the home anymore, ask a neighbor, friend, or relative to regularly remove the built-up phone books, door hangers, or weekly newspapers.

These are just a few common-sense tips. Do you know of any others? Please feel free to share!

I always make it a point to explain to my clients the importance of staging, not only for the photos of the property that will show up on the internet and on the MLS, but for showing appointments and open houses. It’s all part of that very critical “time on market.” In this area, if you are on the market much beyond 60-90 days, you need to make some changes because buyers will be more likely to pass you over for fresher inventory; at that point, your changes will need to include a serious price review. The home must be ready and staged by the time it is listed: no grace periods!
I’ll share an experience with you from a recent open house on one of my listings:  I was holding an open house at a vacant listing (if you think staging is important in your lived-in home, imagine a vacant home where EVERY flaw is glaring at you?!) I sat at the open house on Saturday and Sunday. Saturday I had a couple of guests and they didn’t look too impressed. The floors were dirty with the standard “walked on” appearance that you get in fall and winter. The windows had splatter on them. The bathrooms were dull. The owners had painted — not professionally — and there was paint splatter and streaks. There was a stale odor in the home. Some of the smoke alarms were chirping because of almost-dead batteries. I called the sellers who live far away and asked them if they could quickly get somebody to come in and spruce up the home for the next open house. I worked with them to make some minor changes: We staged the bathrooms, swept and vacuumed the floors, cleaned a few windows, changed some curtains that were very worn (front window) and purchased some room spray for a more pleasant odor. Sunday’s open house brought several groups of multiple people. Feedback on the condition of the home was more favorable and the visitors were more willing to discuss price and other issues with the home.
This is a real-life lesson on the first and lasting impressions that one 10-minute visit to a home can make. You only get one chance to make a good impression! For more staging tips, view my post on Staging for Optimum Value

We are on the threshold of spring, that magical time when homeowners start thinking of gardening, lawn care, home improvements, painting, etc. If this is the year that you move on, up, or out, here are some suggestions for staging your home for the real estate market.

The first thing you need to do is look at your home with “buyer’s eyes,” for two important reasons: 1) What are the best features of your home, and 2) What are the worst features of your home?

There are several things that you can do to make your home appeal to a broad range of potential buyers, such as:

De-cluttering – Every home can use this when it’s time to market the property. Think about the 50% rule and remove approximately half of what you see in each room, on surfaces, in drawers, cabinets, and closets. It is best to take the items removed off-site from the home to avoid cluttering another room or the basement or garage, but if it all stays on-site, it is best to neatly organize the items somewhere and leave lots of space to walk. Don’t stack things against the basement walls as buyers generally like to see all of the walls in the basement.

Furniture placement – Consider the best features of your home and then make sure nothing blocks the buyer’s eye or path to these features. Let the fireplace draw them right in from across the room. When possible, remove screens from windows to show-case the yard or view, and make it easy for a group of 4-5 people to move about your home together. Simplify the interior to avoid distracting buyers from the positive features.

Paint – Color sets the mood and tone of the home, and can highlight your home’s assets or downplay less desireable features when used properly. Seek professional advice, if needed, to select a proper color palette.

Floors – Vacuum, clean, get in the corners and close to the baseboard, repair and eliminate tripping hazards. If you have tiled floors be sure that the grout is clean and in good condition. Don’t hide a beautiful hardwood floor with a barrage of area rugs.

Window treatments – Like color, custom window treatments may make a strong statement and may distract a buyer. With wood blinds, many windows may need only a sheer, a topper, or perhaps no extra window treatments at all. In a small room, large window treatments are overwhelming. Replace bent curtain rods. Dust/clean the blinds for a fresh look: Many buyers “try out” the blinds to be sure they work.

Style – If your home has a “casual” or “neutral” floor plan like a great room, use that style of furnishings to avoid distractions for a buyer; oftentimes after leaving a showing, a buyer will tell me, “There was something about that home that didn’t feel quite right…” and then they concentrate on finding something “wrong” with it. The more the style and décor of your furnishings matches the style and décor of the home, the easier it is for people to imagine living there. When in doubt, KISS: Keep it simple, Silly!

Bedrooms – Bedrooms are generally staged as a bedroom: You may need to use that 3rd bedroom as an office, but most of your buyers plan to use it as a bedroom. Keep furnishings in a bedroom — especially small ones — to a minimum. In general you should remove at least half of the clothes from the average closet: Buyers want to see to the back of the closet, and to the top and bottom of the closet, as well.

General cleaning – Cobwebs, spider webs, dusty light fixtures and ceiling fans, corners, baseboards, windows, mirrors and other reflective surfaces, doors, handles, door knobs, light switches, tubs, sinks, cabinets… EVERYTHING benefits from elbow grease and spit-and-polish! Buyers notice these details when they are looking at the expansive ceiling height, the light fixtures, etc. Don’t forget to replace burned-out lightbulbs.

Appliances – The exterior and interior surfaces should be clean and fresh, free of grease, mold or other spills. Clean burner pans on the stove, drawers in the refrigerator, and wipe the dust off of the furnace, water heater, etc. Yes, it’s the basement, but buyers are judging the home and the value with every scene they take in.

Curb appeal – Be sure that your front entry is clean, tidy & appealing. Paint, repair or replace signs of wear and weathering to avoid losing a buyer before they discover your beautiful home! Purchase a new “welcome” or door mat for the front door. Continue lawn/snow maintenance.

  • Odors – This is important: Buyers are sensitive to “new” odors. You have lived with your pet for some time, and you don’t notice the smells, but buyers do, and sometimes they are allergic. Did you ever open a refrigerator and notice a strong smell? Buyers register those experiences as negatives and it carries with them through the rest of the home, in most cases. Smoking, pets, food odors and scented candles and other air fresheners are sometimes too strong of odors for people to take in in the few minutes they have in your home.

Potential problems – Do you have a “fatal flaw,” or something about the home that is costly or time-consuming to replace or repair? Perhaps you have a non-traditional feature in your home such as a tub in the middle of the master bedroom. Contact a professional contractor or two to discuss estimates to supply to potential buyers regarding options for changing this feature.

Pre-sale inspection – Consider hiring a certified home inspector to do a home inspection and radon test prior to marketing the home. If you have a septic system and/or well, pool or other outbuildings or special features, have them inspected, too, including water tests. This gives you and the buyer a sense of confidence regarding the condition of the home. The inspector can give you a printed report on the home, as well as e-mail it to you for use in your marketing.

There are very few people who follow every bit of advice here, but the more attention you pay to detail, the more likely buyers will be to notice! Make your home stand out and be the one that other sellers have to measure up to!

When people find out what I do for a living, they always ask how things are going. I always tell them that it’s great! Real estate will continue to sell; people will continue to relocate, down-size, out-grow their homes and do all of the other things that have always caused people to want to sell a home and move.

As signs emerge that we are on our way out of the economic distress we’ve been in (for real estate, anyway), it’s worth noting what the changes are to this facet of our economy.

  • We will continue to see foreclosures, bank-owned properties or REO properties, and auctions of foreclosed properties – for a couple of more years, unfortunately.
  • Short sales: While it’s easier to get a lender or representative to return your call, if there is more than one mortgage on a property, or if there is a mortgage with mortgage insurance, then that means that there is more than one level of approval needed before the new buyer’s offer will be accepted. The primary lien-holder isn’t getting enough money to pay off their debt, let alone what will be available to anybody else in line waiting to be paid.
  • Buyers are worried they don’t or won’t qualify for financing. While foreclosure properties require a letter of pre-approval, buyers need to be more confident in approaching their banker or mortgage broker for approval.
  • Reeling from the tightened restrictions of loan approval underwriters and appraisers, there is still some reform coming; this could potentially get worse before it gets better.
  • The “traditional” real estate transaction: a home owner selling their home to a qualified owner-occupant home buyer, is making a come-back!
  • Buyers are recognizing the importance of having their own down-payment for a home, rather than relying on a bank to finance it for them. Many banks and loan programs require a minimum of 3-5% down payment. Some loan programs allow a seller to credit the buyer for this at closing. Essentially, the buyer is financing their down payment.
  • “Second Home” or “Luxury” home sales are on the rise. Buyers in this market generally have cash or a significant down payment, and they are not afraid to make an investment in real estate.
  • More than ever before, there is an emphasis on the importance of home and the security and nurturing feelings that go with it. “Family” is a message, a feeling. “Value” is also at the top of buyer’s lists!
  • Prices for homes will begin to level out, with some markets experiencing continued depreciation. There are glimmers of hope as we see some markets across the country begin to gently increase in average sale price, or at least stabilize.
  • Interest rates are expected to rise but not dramatically from one month to another. And, buyers are recognizing early on that the savings in the price during negotiations with a seller can be eaten up by a higher interest rate over time.

In the markets that I serve in Southwestern Wisconsin, I have noticed over the past year that if a home is priced well, staged well, and has no remarkable “flaws” – either in design, condition, or location – sales are occurring on average within 60-90 days. And, these homes are STILL selling for approx. 95% of the list price, in most cases.

Thinking of selling? Always interview more than one agent and don’t sign anything until you’ve had time to think about which agent will best represent your property. It’s critical to differentiate between what you WANT for your home, and what you CAN GET in this market.